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Empirical Research in Marketing, Business Psychology, and Related Fields

General information

This course is designed to provide students with a hands-on understanding of empirical-quantitative research in marketing, business psychology, and related fields as well as to enable students to critically evaluate published research. We will discuss how to position an empirical project (especially in terms of writing the introduction of a paper) and briefly have a look at how the review process works. Most importantly, students have to (i) work on assignments with a focus on the paper’s positioning, (ii) present and discuss their assignment solutions in class, and (iii) develop and present a detailed research agenda for an own empirical study.

Students should have a solid foundation in statistics/econometrics and be familiar with multivariate data analysis.

Teaching staff

 Prof. Dr. Franziska Völckner (Department of Marketing and Brand Management)

Time and Location

  • 12.10.2017, 16:00-18:00: Kick-off meeting
  • 09.11.2017, 9:00-20:00: Presentation and discussion of assignments (focus on paper's positioning)
  • 07.12.2017, 9:00-20:00: Presentation and discussion of own research idea and corresponding research design

Further information about this CGS-Course PDF here.

Registration

Students who want to attend this course need to register.

Doctoral students: The deadline for registration is September 28, 2017.

Please send an email to Daniela Schneiders which should inform about:

  • your name
  • your contact email address
  • whether you are a CGS doctoral student or a doctoral student of the Faculty of Management, Economics and Social Sciences or a master student
  • the supervisor of your doctoral thesis and topic
  • your background in statistics/econometrics and empirical research

Master students (PO 2015): You need to register via KLIPS 2.0 within the first “Belegungsphase” July 26, 2017 – August 7, 2017 (http://klips-support.uni-koeln.de/index.php/Termine). In addition, please send an email to Daniela Schneiders which should inform about:

  • your name
  • your contact email address
  • your specialisation/major
  • your background in statistics/econometrics and empirical research