About the EXLAB

The digital transformation of business and society means, among others, that value creation processes are increasingly characterized by the interplay of physical and digital interactions and experiences. The vision of the EXLAB is to unite these two perspectives and explore the interactions of digital and physical experiential spaces.

We follow an empirical-quantitative research approach with behavioral-psychology lab and field studies and applied data analytics for large data sets.

The digital transformation of business and society means, among others, that value creation processes are increasingly characterized by the interplay of physical and digital interactions and experiences. The vision of the EXLAB is to unite these two perspectives and explore the interactions of digital and physical experiential spaces.

We follow an empirical-quantitative research approach with behavioral-psychology lab and field studies and applied data analytics for large data sets.