Winner of the 2022 Shelby D. Hunt/Harold H. Ma-ynard Award (for the 2022 Journal of Marketing paper „The Platformization of Brands”) for making the most significant contribution to marketing theory in a given calendar year.
Finalist for the 2022 AMA/Marketing Science Institute/H. Paul Root Award (for the 2022 Journal of Marketing paper „The Platformization of Brands”) for making the most significant con-tribution to marketing practice in a given calendar year.
Winner of the Wissenschaftspreis 2016: Julian Wichmann's empirical master thesis on the use of big data in targeted online advertising has received the Wissenschaftspreis 2016 awarded by the EHI Foundation and GS1 Germany