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Welcome to the Marketing Area

We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences. 

© Marketing Area

© Marketing Area

© Fabian Stürtz

 

 

News

Information on the inspection of the examination results of the first and second exam on “Retailing”.

The inspection of the first and second exam of the course Retailing is going to take place in Room 427b on Monday, March 6th 2017, between 5.00 and 6.30pm. Further details you will find here.

Exam Major Marketing (Bachelor)

please note, that the exam for the ‚Major Marketing (Bachelor)‘ will take place on Thursday, February 9th, 2017 from 16:00 - 18:00 hrs in Lecture Hall I, WiSo building.

Examination „Introduction to Marketing”/Klausur „Einführung ins Marketing“ (01003, 1266BMMa)

Results of the first examination in marketing (BA) from the winter term 2016-2017 (exam date: 10.12.2016) will be reported to the examination office next week.
The inspection of the results from the first and second examination will take place in May...

Gastvortrag „Next Generation Loyalty – Turning Big Data into Smart Data“

Nicht die Masse macht’s: Turning Big Data into Smart Data Lernen aus der Praxis: Gleich zu Beginn dieses Jahres heißen wir mit PAYBACK-Geschäftsführer André Pallinger einen hochkarätigen Redner aus der Praxis willkommen.

Alexander Edeling is the winner of the "Horizont Förderpreis" 2017

The postdoctoral researcher Dr. Alexander Edeling, who is a member of the marketing area, received the "Horizont Förderpreis" 2017 for his dissertation with the title „Essays on Strategic Marketing Behavior and Its Financial Performance...

Research seminar series on “Value Creation in a Changing Customer and Media Environment”

The third talk of the research seminar series on “Value Creation in a Changing Customer and Media Environment” (Digital Transformation and Value Creation) in the winter semester 2017 will take place on Thursday, January, 12st. Hilke Plassmann,...

Cancelation of the next lecture of "Digital Transformation & Value Creation"

Unfortunately, Prof. Dr. Michel Clement from the University of Hamburg had to cancel at short notice, hence his lecture (scheduled for December 15th) on "Competing with free: Price Innovations in the Publishing Industry" is omitted. We ask for your...

Vacant research assistant/doctoral student position at the chair of Prof. Dr. Marc Fischer

The chair of Prof. Dr. Marc Fischer is seeking applications for a vacant research assistant/doctoral student position with starting date April 1, 2017. Please send your application documents (cover letter, CV, certificates for jobs and education...

Digital Workshop "Digital Transformation - buzzword or gamechanger" with L'Oréal

On December 19th, L'Oréal is offering a workshop on the topic "Digital transformation - buzzword or gamechanger?". You will work on a digital strategy for one of L'Oréals luxury brands. The application deadline for this workshop is December, 6th....

Research seminar series on “Value Creation in a Changing Customer and Media Environment”

The second talk of the research seminar series on “Value Creation in a Changing Customer and Media Environment” (Digital Transformation and Value Creation) in the winter semester 2017 will take place on Thursday, December, 1st. Prof. Dr. Maik...

43. Deutscher Marketing Tag 2016

At the German Marketing Convention in Leipzig on November 24, Professor Reinartz presents the results of the study “Telling it to the Customer. Ad Content and Ad Effectiveness”.

Interdisciplinary Bachelor Seminar on Brands and Music (Summer Term 17)

In the summer term 2017, the Department of Marketing and Brand Management offers a joint seminar with the INTERMEDIA program of the Faculty of Human Sciences.
The application round starts on February, 8th via KLIPS. Further information on the course...

Einsichtnahme Klausur Marketing (1. und 2. Termin), Sommersemester 2016

Inspection of the results of the 1st and 2nd examination in Marketing, summer term 2016

Exam inspection for "Value Creation in the Digital World"

The inspection of results for the first and second examination of "Value Creation in the Digital World" will take place on December 7, 2016, starting at 1p.m. at the seminar room 1.31 in Universitätsstr. 91.

Registration to the inspection is...

Innovation, Inspiration, Interaction: Looking back to the yearly conference

On September 27, the conference "Faszination Handel" took place at the University of Cologne. Academic and business experts discussed current developments and future challenges in retailing and digital transformation. Please watch our Youtube video...

Klausureinsicht der Klausur: "Brand Management: A Sustainability Marketing Perspective"

Die Ergebnisse des zweiten Klausurtermins "Brand Management: A Sustainability Marketing Perspective" sind durch das Prüfungsamt veröffentlich worden. 

Die Einsicht der Klausur des zweitem Termins wird am 09.11.2016 um 10 Uhr stattfinden.

Wenn sie...

Research seminar series on “Value Creation in a Changing Customer and Media Environment”

The first talk of the research seminar series on “Value Creation in a Changing Customer and Media Environment” (Digital Transformation and Value Creation) in the winter semester 2017 will take place on Thursday, November, 3rd. Dr. Ann-Kristin Knapp,...

Examination results and inspection for ‘Brand Management: A Sustainability Marketing Perspective’

The results of the second examination ‚Brand Management: A Sustainability Marketing Perspective’ have been published by the examination office.

The inspection of results for the second examination will take place on November 09, 2016, starting at...

Exam Inspection

The inspection of the first and second exam of the course “Consumer Psychology & Consumer Behavior” Part I & II is going to take place in Room 427b on Monday, October 17th 2016, between 5.00 and 6.30pm (please note that you will get an e-mail with...

Research Presentation in Georgetown University Seminar Series

Prof. Reinartz presents the project “Does it Pay to Be Truthful? Understanding the Role of Authenticity in TV Advertising.” in the research seminar series of Georgetown University in Washington, McDonough School of Business, USA on October 7, 2016.