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Welcome to the Marketing Area

We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences. 

© Marketing Area

© Marketing Area

© Fabian Stürtz

 

 

News

Unfortunately, Prof. Dr. Michel Clement from the University of Hamburg had to cancel at short notice, hence his lecture (scheduled for December 15th) on "Competing with free: Price Innovations in the Publishing Industry" is omitted. We ask for your...

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The chair of Prof. Dr. Marc Fischer is seeking applications for a vacant research assistant/doctoral student position with starting date April 1, 2017. Please send your application documents (cover letter, CV, certificates for jobs and education...

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On December 19th, L'Oréal is offering a workshop on the topic "Digital transformation - buzzword or gamechanger?". You will work on a digital strategy for one of L'Oréals luxury brands. The application deadline for this workshop is December, 6th....

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The second talk of the research seminar series on “Value Creation in a Changing Customer and Media Environment” (Digital Transformation and Value Creation) in the winter semester 2017 will take place on Thursday, December, 1st. Prof. Dr. Maik...

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At the German Marketing Convention in Leipzig on November 24, Professor Reinartz presents the results of the study “Telling it to the Customer. Ad Content and Ad Effectiveness”.

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In the summer term 2017, the Department of Marketing and Brand Management offers a joint seminar with the INTERMEDIA program of the Faculty of Human Sciences.
The application round starts on February, 8th via KLIPS. Further information on the course...

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Inspection of the results of the 1st and 2nd examination in Marketing, summer term 2016

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The inspection of results for the first and second examination of "Value Creation in the Digital World" will take place on December 7, 2016, starting at 1p.m. at the seminar room 1.31 in Universitätsstr. 91.

Registration to the inspection is...

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On September 27, the conference "Faszination Handel" took place at the University of Cologne. Academic and business experts discussed current developments and future challenges in retailing and digital transformation. Please watch our Youtube video...

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Die Ergebnisse des zweiten Klausurtermins "Brand Management: A Sustainability Marketing Perspective" sind durch das Prüfungsamt veröffentlich worden. 

Die Einsicht der Klausur des zweitem Termins wird am 09.11.2016 um 10 Uhr stattfinden.

Wenn sie...

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The first talk of the research seminar series on “Value Creation in a Changing Customer and Media Environment” (Digital Transformation and Value Creation) in the winter semester 2017 will take place on Thursday, November, 3rd. Dr. Ann-Kristin Knapp,...

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The results of the second examination ‚Brand Management: A Sustainability Marketing Perspective’ have been published by the examination office.

The inspection of results for the second examination will take place on November 09, 2016, starting at...

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The inspection of the first and second exam of the course “Consumer Psychology & Consumer Behavior” Part I & II is going to take place in Room 427b on Monday, October 17th 2016, between 5.00 and 6.30pm (please note that you will get an e-mail with...

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Prof. Reinartz presents the project “Does it Pay to Be Truthful? Understanding the Role of Authenticity in TV Advertising.” in the research seminar series of Georgetown University in Washington, McDonough School of Business, USA on October 7, 2016.

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Jörn Grahl and colleagues from the University of Mainz publish in the European Journal of Operational Research. In their study "Scalability of using Restricted Boltzmann Machines for combinatorial optimization" they evaluate how modern generative...

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Prof. Reinartz presents the project “Does it Pay to Be Truthful? Understanding the Role of Authenticity in TV Advertising.” in the research seminar series of the University of Virginia, Darden School of Business, USA on October 4, 2016.

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The new retailing magazine ‚Business Handel‘ features an interview with Werner Reinartz (Director) and Kai Hudetz (Managing Director) of the Center for Research in Retailing (IFH). They discuss the link between academic research and managerial...

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On Tuesday Sept 13, the ZDF TV channel airs a documentary about Dr. Oetker, one of the leading family owned business in Germany. Werner Reinartz comments on the marketing and brand strategy of the company over time.

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“The Path to Purchase and Attribution Modeling” by P.K. Kannan, Werner Reinartz and Peter Verhoef. To be published in the November 2016 issue of the International Journal of Research in Marketing.

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Werner Reinartz has been ranked 20th in terms of research impact across all economic disciplines in German speaking countries by the newspaper Frankfurter Allgemeine Zeitung (Sept. 2, 2016) in their yearly ranking of Germany’s most influencing...

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The article „Temperature and Emotions: Effects of Physical Temperature on Responses to Emotional Advertising“ (co-authored by Bruno, P., Melnyk, V., and Völckner, F.) has been accepted for publication at the International Journal of Research in...

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The article „Empirical Generalizations on the Impact of Stars on the Economic Success of Movies“ (co-authored by Hofmann, J., Clement, M., Völckner, F. und Hennig-Thurau, T.) has been accepted for publication at the International Journal of Research...

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The Digital Transformation Initiative is now on Twitter. Follow them at Twitter.

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