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Welcome to the Marketing Area

We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences. 

© Marketing Area

© Marketing Area

© Fabian Stürtz

 

News

  • From July 17 to 28, you can participate in a lab experiment focusing on recruiting strategies at room 322 (WiSo-building, 3rd floor) and earn 5€, if you are a student, if you belong to the target group of the study and if you complete the survey....

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  • The Chair for Marketing and Market Research of Prof. Dr. Marc Fischer is pleased to announce Carola Grießhaber (Johnson & Johnson GmbH) for a guest lecture on the topic “Listerine – from low involvement to high awareness”. The guest lecture will be...

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  • Der Lehrstuhl für Marketing und Marktforschung von Professor Dr. Marc Fischer sucht ab sofort eine neue studentische Hilfskraft. Anfangsdatum wäre der 01. August 2017 (oder später).

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  • Am Seminar für ABWL, Marketing und Markenmanagement von Professor Dr. Franziska Völckner werden ab September 2017 neue studentische Hilfskräfte gesucht.

     

    Detaillierte Informationen zur Ausschreibung finden Sie hier.

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  • The Chair for Marketing and Market Research of Prof. Dr. Marc Fischer is delighted to announce Barbara Kaltz (Head of Sponsoring & Activation Zurich Gruppe Deutschland) and Annika Kristina Bäcker (Head of Marketing/ Marktmanagement Zurich Gruppe...

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  • Professor André Marchand has been appointed as an editorial board member of the Journal of Interactive Marketing. The Journal of Interactive Marketing is one of the leading scientific journals for interactive and digital marketing research. The...

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