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Marketing Area Report 2016


Click here to download the Marketing
Area Report 2016

The Marketing Area at the University of Cologne with Professors Bruno, Fischer, Imschloss, Reinartz, and Völckner — along with its team of post-doctoral researchers, doctoral students, secretarial and student assistants — looks back on a very busy and productive year 2016. It is our very pleasure to give some detailed insight into the scope of our work during the past twelve months with this 5th edition of the Annual Marketing Area Report.

In terms of research, we are excited that the “Digital Transformation and Value Creation” initiative, which is coordinated out of the Marketing Area, constitutes one of the six key research profile areas at the Faculty of Economics, Management, and Social Sciences. Members of the Marketing Area presented their work on digital transformation and related fields at several conferences, including the Winter AMA (American Marketing Association) Conference in Las Vegas, the Annual ISMS Marketing Science Conference in Shanghai, and the Annual Conference of the European Marketing Academy (EMAC) in Oslo. Last but not least, we further strengthened our junior faculty and welcomed two new post-doctoral researchers to our team. The research section of this report provides a summary of this year’s publications, conference presentations, dissertations, awards, and research grants.

Regarding our teaching, we offered a total of 37 courses at the bachelor, master and doctoral level. In the academic year 2016, 120 students completed their thesis at the Marketing Area. Furthermore, we are grateful to our adjunct and affiliated faculty and numerous speakers from the corporate world who complement the Marketing Area’s teaching activities. In addition to the regular course offering, our two talent programs for students, ZMM-Marketing and More Plus and Circle of Excellence in Marketing, offered practical insights and networking opportunities in cooperation with our partners from the corporate world.

We hope you will enjoy reading the 2016’s edition of the Marketing Area Report. If you have any comments and suggestions or are interested in working with us, please feel free to contact us — we look forward to speaking with you.