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"Special Session on “New Insights into Customer Management”

Prof. Werner Reinartz participates in a special session at the AMA Winter Educator Conference in Austin, TX (February 22, 2019). The presentation “Improving Customer Profit Predictions with Customer Mindset Metrics Through Multiple Overimputation” is co-authored with Rajkumar Venkatesan (Darden School), Alexander Bleier (Frankfurt School of Finance), and Nalini Ravishanker (U. of Connecticut).