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New Bookchapter: „Everything – Here and Now“

The German Retailing Association (HDE) turns 100 years in April 2019. On this occasion, they published an overview of the cultural history of the retailing in Germany. Prof. Reinartz contributed a chapter on the state of the retailing industry in the early 21st century. [Alles Hier und Jetzt, in ‘Kaufen’, Callwey Verlag, 2019]