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Hamburg-Cologne Marketing Camp 2019

On January 14th the annual Hamburg-Cologne Marketing Camp took place at the University of Hamburg. This event is a joined initiative of the marketing groups from the Universities of Hamburg and Cologne.

The Marketing Camp aims at inviting internationally well-known researchers and provides a platform for an intensive exchange on current research topics with its combination of presentations, discussions and personal talks. This year’s speaker were Prof. Miguel Brendl (University of Basel), Prof. Hannes Data (Tilburg University), Prof. Jacob Goldenberg (IDC Herzliya), and Prof. Oded Netzer (Columbia University). The next Hamburg-Cologne Marketing Camp will take place at the University of Cologne.