The postdoctoral researcher Dr. Alexander Edeling, who is a member of the marketing area, received the "Horizont Förderpreis" 2017 for his dissertation with the title „Essays on Strategic Marketing Behavior and Its Financial Performance Implications“. The price, which is granted by the Horizont Foundation that is part of the German marketing magazine Horizont, was awarded to Dr. Edeling on the award night of the German Media congress 2017 that took place in Frankfurt on January 17, 2017.