Announcement of Exam Inspection Concepts/Methods of Marketing Mix Management Friday, October 18, 2019, 12:00 hrs, room 4.301, 4th floor, Sibille-Hartmann-Str. 2-8, 50969 Köln (Zollstock) Read more
Career event to get into touch with potential employers In cooperation with AXA we would like to inform you about a career event called "Neu|blicke" on 24.10.2019 Read more
Center for Research in Retailing (IFH) celebrates its 90 Year Anniversary Check out our video opener of the 90 year anniversary celebration on September 3 at the University of Cologne.… Read more
Inspection of the first and second exam of the course “Brand Management" The inspection of the first and second exam of the course “Brand Management” (Major Module Marketing IV) is going to… Read more
Guest Lecture by Barilla, July 11, 2019, 10:00 am Sustainable Growth through an Optimized Customer Collaboration on Marketing Level Read more
New Publication in Harvard Business Manager “Attractive on the shop floor”. Werner Reinartz, Professor of Marketing and Retailing and Dr. Kai Hudetz (Managing… Read more
The Age of Smart Machines - Prof. Völckner invited Prof. Stefano Puntoni, Ph.D. to a lecture Within the Research Seminar Series “Digital Transformation and Value Creation” has Prof. Stefano Puntoni, Ph.D.… Read more
Guest lecture within Brand Management about becoming a "LOVE brand" Executive Director Marketing, AXA Konzern AG, Imke Jendrosch, speaks about „AXA – the most innovative brand of the world… Read more
Within the course Brand Management guest lecture on store brands We are awaiting Almut Wandres and Freya Tschöpe to give an interesting insight of the successful story of REWE Feine… Read more
Guest lecture on the topic "Branding and Innovation in B2B Markets" Svenja Thiel (Manager New Business Development at Henkel) is guest within the course Brand Management. Read more