New IFH White Paper: "The Rise of Digital (Retail) Platforms" The Center for Research in Retailing (IFH e.V.) has released a new white paper. It addresses the questions “How exactly… Read more
Big brands in dire straits Kettler, Loewe, Gerry Weber: these are big brands facing major trouble. This article in the German business weekly Wirts… Read more
Tutors wanted at the Chair of Retailing and Customer Relationship Management Prof. Dr. Reinartz is looking for tutors for the coming summer semester 2020 to lead practice groups during the first… Read more
Presentation at retailing conference at Georgia State University When firms go to market, they can either use predominantly their brand, rely on a CRM approach, or do both at the same… Read more
Exam Inspection Service and Media Marketing (Exam Dates July 18 + August 27, 2019) Tuesday, November 12, 2019, 12:00 hrs, room 4.201, 4th floor, Sibille-Hartmann-Str. 2-8, 50969 Köln (Zollstock) Read more
Einsichtnahme des 1. und 2.Klausurtermins des Kurses “Einführung ins Marketing” Die Einsichtnahme des ersten und zweiten Klausurtermins im Basismodul Marketing: Einführung ins Marketing findet am… Read more
Apply for the ZMM+ program Are you interested in exciting company events, expanding your professional network with companies such as Henkel,… Read more
Vacancy as Research Assistant / PhD Candidate Prof. Dr. Reinartz is looking for Research Assistants / PhD Candidates. Read more
Inspection of the first and second exam of the course “Brand Management” It has been scheduled for Wednesday, November 13, 2019, 5-7pm, Sibille-Hartmann-Str. 2-8, 50969 Köln (Zollstock). Read more
The marketing area moved to new premises The Marketing department is now at the new address: Sibille-Hartmann-Str. 2-8, 50969 Köln (Zollstock) Read more