Ankit Anand
About
Ankit Anand is an assistant professor of marketing at the Rawls College of Business, Texas Tech University. He received his PhD in marketing from Georgia State University. Ankit’s research broadly focuses on strategic marketing, marketing-finance interface, and sustainability. His current research interests include climate change communications, new product introduction in metaverse, and business to business customer relationship marketing. His works have appeared in the Journal of Marketing, Journal of Retailing and Industrial Marketing Management. Ankit's teaching interests include marketing research, marketing analytics and sales analytics.
Contact information
Ankit Anand
Texas Tech University
ankit.anand
ttu.edu