Anna Stepanova
About
Anna Stepanova holds the position of Assistant Professor in Marketing at the University of Groningen. Her primary research interest revolves around the governance of problem-solving within interorganizational relationships. One of her scholarly focuses is the exploration of the role of requirement specifications in the organization of problem-solving relationships in public and private business settings. With this line of research in strategic marketing, her goal is to strengthen the understanding of the organization’s problem-solving behavior and strategic decision-making. She has a particular research interest in public sector purchasing and business-to-government relationships with an emphasis on how to deliver better quality public services, enhance innovation, solve societal problems, sustain the welfare system, as well as how to do business with governments as customers. Her recent research streams are dedicated to the exploration of the role of corporate activism and abstract associations within interorganizational relationships. Anna has served as a guest lecturer in B2B Marketing and Digital Marketing courses at master’s and bachelor's level respectively. Anna holds an MSc in Strategic Marketing Management from BI Norwegian Business School, Oslo, Norway, and a BSc in Economics from the National University of “Kyiv-Mohyla Academy”, Kyiv, Ukraine.
Contact information
Anna Stepanova
University of Groningen
a.stepanova
rug.nl