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Side event science@OMR at the OMR 2018 festival

The DFG research unit „Marketing of hedonic media products in the age of digital social media” (with deputy speaker Prof. Dr. Völckner) contributed a one-day conference “science@OMR” as an official side event to the Online Marketing Rockstars festival 2018 in Hamburg. The annual OMR festival
( is one of the most important and largest industry events in the digital marketing sphere with about 40,000 attendees in 2018.