The DFG research unit „Marketing of hedonic media products in the age of digital social media” (with deputy speaker Prof. Dr. Völckner) contributed a one-day conference “science@OMR” as an official side event to the Online Marketing Rockstars festival 2018 in Hamburg. The annual OMR festival
(https://omr.com/festival/en/) is one of the most important and largest industry events in the digital marketing sphere with about 40,000 attendees in 2018.