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Dr. Kristina Klein

Research Interests

  • Branding
  • Consumer behavior
  • Gamification
  • Sensory marketing

Curriculum Vitae

Kristina Klein is a postdoctoral researcher at the University of Cologne in the Department of Marketing and Brand Management. She received her doctoral degree in Marketing from the University of Cologne in 2012. She holds a diploma in Business Administration from the University of Cologne. Moreover, she is an alumna of the CEMS-Master in International Management (MIM) program.

In the course of her doctoral and postdoctoral studies, she has been a visiting scholar at University of Waikato, Hamilton, New Zealand and Massey University, Auckland, New Zealand.

She received the “Scientific Award 2013” of the German Marketing Association (Wissenschaftspreis des Deutschen Marketing-Verbandes) for her doctoral thesis.

Dr. Kristina Klein also has lectureships at the University Tübingen and ESB Business School Reutlingen.


Administrative Responsibilities

Teaching Responsibilities

  • Supervision of bachelor and master theses
  • Lecture "Consumer behavior"
  • Lecture "International marketing"
  • Business project courses
  • Exercise "Brand management"

Reviewing Activities

Ad-hoc reviewer for DBW, International Marketing Review, European Journal of Marketing, Journal of Brand Management, Association of Consumer Research, AMA Winter and Summer Marketing Educators’ Conferences, EMAC