skip to content

Major Module I


Lecture (14266.0105)

            Instructor: Prof. Dr. Franziska Völckner
            Date/Time (Kick-off): April, 20th, 2018, 9:30am - noon
            Location: Room 524 of the WiSo-Building

            Date/Time (presentations): June, 14th, 2018, full day course
            Location: N.N.

Exercise (14266.0106)

            Instructor: René Eppmann,
            Date: May, 11th, 2018 and June, 8th, 2018
            Time: 9:00am - 4:00pm
            Location: Room 327 of the WiSo-Building  


The examination consists of a presentation and corresponding oral exam.

Examination Dates:
Date: April, 20th, 2018 (Kick-off), 9:30am - noon, room 524
Presentations: June, 14th, 2018, full day course, Location: N.N.

Please keep in mind that you need to register for the examination within the corresponding registration period. It is NOT possible to register after the registration period. Note that no responsibility is taken for the correctness of the information. Please refer to the Examination Office for all examination-related questions.

Zum Bestehen der Veranstaltung muss eine Präsentation gehalten und eine mündliche Prüfung abgelegt werden.

Prüfungsdaten: 20.04.2018 (Kick-off, 9.30 Uhr - 12.00 Uhr) & 14.06.2018 (Präsentationen ganztägig)

Prüfungsort: N.N.

Bitte beachten Sie, dass Sie sich nur innerhalb der vorgegebenen Fristen für die Prüfung anmelden können. Es ist NICHT möglich, sich nach Ablauf der Frist nachträglich anzumelden. Es wird keine Verantwortung für die Richtigkeit der Informationen übernommen. Bitte informieren Sie sich beim Prüfungsamt über alle prüfungsbedingten Fragen.


The course "Cases in Digital Marketing" ist conducted in cooperation with Simon-Kucher & Partners, the world-leading consultancy in marketing, pricing and sales. The course addresses students who want to step in the shoes of a strategy and marketing consultant. Groups of 2-4 students will be formed to work on separate cases that address current challenges in the provision of branded mobile apps, the monetization of web content, and the data-based personalization of job fairs.

Learning Objectives

  • To train one's analytical and problem-solving skills
  • To understand and apply theoretical knowledge and scientific methods to challenges in business practice
  • To learn and further train project management and team work skills

Additional Information

More information about the course can be found here.