Prof. Werner Reinartz and Dr. Nico Wiegand published an article in the January issue of the German Harvard Business Manager on how to organize the Marketing process in times of automated advertising [Das Ende der Werbekampagne].
Prof. Werner Reinartz and Dr. Nico Wiegand published an article in the January issue of the German Harvard Business Manager on how to organize the Marketing process in times of automated advertising [Das Ende der Werbekampagne].