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Presentation on „Service Failure in the Public Transportation Industry: Modeling Its Impact on Sales”

Professor Fischer will give a talk at the meeting of the Marketing Chapter of the German Academic Association for Business Research (VHB) ("Wissenschaftliche Kommission Marketing") on January 25, 2019 in Karlsruhe. The project, which is joined work with Dr. Alexander Edeling, deals with the sales impact of services failures in the public transportation industry.