Prof. Reinartz presented on March 28 2019 in the Research Seminar Series at Paris-Dauphine Université the results from the project „More Than Just a Service Technician: Determinants of Lead Generation and Lead Conversion in B2B Service Encounters”.
Prof. Reinartz presented on March 28 2019 in the Research Seminar Series at Paris-Dauphine Université the results from the project „More Than Just a Service Technician: Determinants of Lead Generation and Lead Conversion in B2B Service Encounters”.