The Marketing Camp aims at inviting internationally well-known researchers and provides a platform for an intensive exchange on current research topics with its combination of presentations, discussions and personal talks. This year’s speaker were Prof. Miguel Brendl (University of Basel), Prof. Hannes Data (Tilburg University), Prof. Jacob Goldenberg (IDC Herzliya), and Prof. Oded Netzer (Columbia University). The next Hamburg-Cologne Marketing Camp will take place at the University of Cologne.