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Faculty of Management, Economics and Social SciencesMarketing Area

Dr. Alexander Edeling nominated for the VHB Best Paper Award

The Journal of Marketing paper “When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship” by Dr. Alexander Edeling and Prof. Dr. Alexander Himme from KLU was selected as the best German marketing article of the years 2017/2018.

The Journal of Marketing paper “When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship” by Dr. Alexander Edeling and his co-author Prof. Dr. Alexander Himme from KLU was selected as the best German marketing article of the years 2017/2018. The selection took place at the annual meeting of the Marketing Section of the German Academic Association for Business Research (VHB) in Karlsruhe on January 25, 2019. The work on the overemphasis on market share goals will now be one of the candidates for the overall VHB Best Paper award, which will be honored at the 81st Scientific Conference of the VHB in Rostock in June 2019.

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