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M. Sc. M. Sc. Michael Schulz

Research Interests

My research interests focus on co-creation and new product development.

Curriculum Vitae

Michael Schulz is a doctoral student at the Department of Marketing and Brand Management at the University of Cologne. He graduated from the Helsinki School of Economics with a master degree in International Business and the University of Cologne with a master degree in Marketing. He holds a bachelor degree in Business Administration from the University of Mannheim. In the course of his studies, he spent a semester abroad at the University of Massachusetts Boston.

Responsibilities

Administrative Responsibilities

  • Institute of Trade Fair Management

Teaching Responsibilities

  • Teaching of courses and seminars in trade fair marketing at the bachelor level
  • Supervision of seminars in marketing at the bachelor and master level