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M. Sc. Manuel Berkmann

Research Interests

  • Business-to-Business Marketing
  • Sales Management
  • Customer Engagement

Curriculum Vitae

Manuel Berkmann is a doctoral student at the Chair of Retailing and Customer Management since September 2014. He graduated from the University of Mannheim in 2010 with a diploma in business administration, majoring in marketing, finance and statistics. Manuel Berkmann has 4 years of experience as a Senior Consultant and project leader for an international management consulting company. Prior to that he did various internships in different industries (e.g. financial consulting, healthcare and automotive/industrial goods) and worked as a Research and Teaching Assistant at various chairs at the University of Mannheim


Administrative Responsibilities

  • Circle of Excellence in Marketing (Talent Program)

Teaching Responsibilities

  • Supervision of Bachelor and Master Thesis
  • Bachelor Seminar "Customer Engagement" (Summer Semester 2016)
  • Business Project "Building a Brand in the Digital Age – in cooperation with Beiersdorf" (Summer Semester 2016)
  • CEMS Business Project (Summer Semester 2016)