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M. Sc. Annette Ptok

Research Interests

  • Customer Integration
  • Customer Relationship Management
  • Marketing Metrics
  • Neuromarketing
  • Advertising Effectiveness 

Curriculum Vitae

Annette Ptok is a doctoral student at the Chair for Retailing and Customer Management since November 2012. She graduated from the University of Cologne in October 2012 with a Master degree in business administration, majoring in marketing. She has worked as a student assistant at the Department of Retailing and Customer Management. Annette Ptok gained practical experience in various internships, e.g. at a tax consulting company and in the banking industry.

Responsibilities

Administrative Responsibilities

  • Letters of Recommendation for a semester abroad, scholarships, etc.
  • Accreditation

Teaching Responsibilities

  • Customer Relationship Management (exercise, organization of lecture and tutorials)
  • Master seminar (SS 2016)