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Major Module I


Lecture (14266.0102)

            Instructor: Dr. Markus Pfeiffer
            Date: May, 4th, 2017 (in 410) - May, 5th, 2017 (in 310) & May, 23th, 2017 - May, 24th, 2017 (in 410)
            Time: 9:00am - 5:00pm
            Location: Rooms 310 respectively 410


The examination consists of a presentation and corresponding oral exam.

Examination Dates:
Date: May, 24th, 2017
Time: 9:00am - 5:00pm
Location: Room 410

Please keep in mind that you need to register for the examination within the corresponding registration period. It is NOT possible to register after the registration period. Note that no responsibility is taken for the correctness of the information. Please refer to the Examination Office for all examination-related questions.

Zum Bestehen der Veranstaltung muss eine Präsentation gehalten und eine mündliche Prüfung abgelegt werden.

24.05.2017, 09:00 - 17:00 Uhr, Raum 410

Bitte beachten Sie, dass Sie sich nur innerhalb der vorgegebenen Fristen für die Prüfung anmelden können. Es ist NICHT möglich, sich nach Ablauf der Frist nachträglich anzumelden. Es wird keine Verantwortung für die Richtigkeit der Informationen übernommen. Bitte informieren Sie sich beim Prüfungsamt über alle prüfungsbedingten Fragen.


The course "New Product Management" provides students with a comprehensive overview of the basic concepts, theories, and methods in product innovation management and their practical application, especially in the context of digital transformation challenges.

References to classic stage-gated innovation processes as much as modern open innovation techniques (e.g. crowdsourcing) will equip students with the ability to apply different ways of new product development. All frameworks and theories will be explained based on examples from a variety of industries, ranging from the automotive and high technology context to energy and FMCG products. Case-based discussions in class contribute to the highly practical and interactive nature of this course.

Furthermore, the course will help to critically examine innovation procedures in large organizations and contrast them with ways smaller organizations, i.e. startups, develop and test their new product innovations. A quick glance into agile product development techniques (i.e. lean startup based), ideation techniques and testing procedures will enable students to work with the latest and most effective innovation management tools.

Guest lectures from startup practitioners and leading innovation experts will complete the picture, engage students and grow their appetite to explore entrepreneurial opportunities.

Final examination will be done based on a real case developed in collaboration with an industry partner. Case work will need full time engagement during the two weeks between the two block dates of the lecture.

Learning Objectives

  • Understand core issues in new product management
  • Apply basic and advanced innovation processes and techniques
  • Understand and apply key ideation techniques
  • Manage projects with agile project tools
  • Ability to critically assess innovation ideas
  • Understand product development challenges in the context of digital transformation
  • Understand the role of organizational models for new product success