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Major Module I

 

 Lecture (14266.0105)

            Instructor:  Prof. Dr. Franziska Völckner
            Date: April, 27th, 2017 & June, 22th, - June, 23th, 2017
            Time: 9:00am - 5:00pm
            Location:  Room 310

 Exercise (14266.0106)

            Instructor:  René Eppmann,
            Date: Wednesdays, May, 3rd, 2017 - June, 21st, 2017
            Time: 2:00pm - 3:30pm & 4:00pm - 17:30pm
            Location:  Room 322
 

Examination

The examination consists of a presentation and corresponding oral exam.

Examination Dates:
Date: June, 22nd, 2017 & June, 23rd, 2017
Time: 9:00am - 5:00pm
Location: N.N.

Please keep in mind that you need to register for the examination within the corresponding registration period. It is NOT possible to register after the registration period. Note that no responsibility is taken for the correctness of the information. Please refer to the  Examination Office for all examination-related questions.

Zum Bestehen der Veranstaltung muss eine Präsentation gehalten und eine mündliche Prüfung abgelegt werden.

Prüfungsdaten: 22.06.2017 & 23.06.2017, 9.00 Uhr - 17.00 Uhr

Prüfungsort: N.N.

Bitte beachten Sie, dass Sie sich nur innerhalb der vorgegebenen Fristen für die Prüfung anmelden können. Es ist NICHT möglich, sich nach Ablauf der Frist nachträglich anzumelden. Es wird keine Verantwortung für die Richtigkeit der Informationen übernommen. Bitte informieren Sie sich beim  Prüfungsamt über alle prüfungsbedingten Fragen.

Content

The course "Cases in Digital Marketing" ist conducted in cooperation with Simon-Kucher & Partner, the world-leading consultancy in marketing, pricing and sales. The course addresses students who want to step in the shoes of a strategy and marketing consultant. Groups of 2-4 students will be formed to work on separate cases that address current challenges in digital employer branding, the monetization of web content, and the evaluation of the potentials of B2C digital sales.

Learning Objectives

  • To train one's analytical and problem-solving skills
  • To understand and apply theoretical knowledge and scientific methods to challenges in business practice
  • To learn and further train project management and team work skills

Additional Information

More information about the course can be found PDF here.