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Books

The Marketing Library presents itself as a transparent and updated information pool.

The emphasis of the book stock is topically focused on international literature for study and research purposes. Organization and purchases of books are intended to comprise fundamentals as well as new trends in the area of Retailing and Customer Management, Marketing and Market Research, and Brand Management.

Our library offers a premium and high-value book reservoir of about 8000 items which can be utilized during our opening hours - and as our special service – an evening and weekend lending opportunity.

For online-queries there is the multifunctional and convenient KUG available. This instrument allows both an inquiry in our books and in the whole university pool. An overview of the locations of signatures in the library room can be obtained here (PDF).

In case our stock does not include a book that you assume to be of importance for the Marketing Library, please give us a note by completing this suggestion form (PDF) and handing it to our librarian.

Below you find links to the University's catalogues for university-wide book research:

Training courses on literature research

The current list of training courses on literature research offered by the Universitäts- und Stadtbibliothek (USB) can be found here.