The pages of the University of Cologne are optimized to be viewed with JavaScript activated. To use all of the features of this site, please enable JavaScript in your browser.
skip to content
UNIVERSITY OF COLOGNE
Insert search term
Find
Faculty of Management, Economics and Social Sciences
Marketing Area
Main Navigation. Note: please use tab key to jump to the menu items.
Home
Team
Overview Team
close
Marc Fischer
Werner Reinartz
Franziska Völckner
Hernán A. Bruno
Thomas Scholdra
Boas Bamberger
Lars Gemmer
Martin Hirche
Jan Klostermann
Jens Paschmann
Simon Schulten
Julian R. K. Wichmann
Offices
Library
Doctoral Students
Research Fellow
Adjunct Lecturers
Hon.-Prof. Dr. Christian Glasmacher
Dr. Jörn Küpper
Hon.-Prof. Dr. Peter Linzbach
Hon.-Prof. Dr. Markus Pfeiffer
Josef Sanktjohanser
Dr. Hans-Willi Schroiff
Student Assistants
Emeriti
Academic Alumni
Research
Overview Research
close
Publications
Marc Fischer
Werner Reinartz
Franziska Völckner
Hernán A. Bruno
Magdalena Bekk
Martin Hirche
Thomas Scholdra
Julian Wichmann
Awards
Hernán A. Bruno
Marc Fischer
Werner Reinartz
Franziska Völckner
Magdalena Bekk
Alexander Edeling
Martin Hirche
Thomas Scholdra
Julian Wichmann
EXLAB
Seminar Series
Marketing Area Report
Contact
Students
Overview Students
close
Bachelor
Courses
Thesis
Master
Courses
Thesis
PhD
Conceptual Rigor
Services
Letter of Recommendation
Accreditation and Transfer of Credits
Talent Programs
Circle of Excellence in Marketing (CoEM)
"ZMM" (Center for Brand Management and Marketing)
Job Offers
Library
Job offers
Overview Job offers
close
Doctoral Students
Student Assistants
Tutor Assistants
External Job offers
Marketing Strategy Consortium 2024
Overview Marketing Strategy Consortium 2024
close
About
Program
Participants
Venue
Travel
Accommodation
Contact
Marketing Strategy Meets Wallstreet 2024
Overview Marketing Strategy Meets Wallstreet 2024
close
About the conference
Registration
Submission
Venue/Travel/Hotel
Program
skip to content
you are here:
Marketingarea
Show subpages
Home
Team
Research
Students
Job offers
Marketing Strategy Consortium 2024
Marketing Strategy Meets Wallstreet 2024
Research
Show subpages
Publications
Awards
EXLAB
Seminar Series
Marketing Area Report
Contact
Publications
Show subpages
Marc Fischer
Werner Reinartz
Franziska Völckner
Hernán A. Bruno
Magdalena Bekk
Martin Hirche
Thomas Scholdra
Julian Wichmann
German Books and Book Chapters
Käuferle, M., Ptok A., & Reinartz, W. (2014). Kundenintegration in den Wertschöpfungsprozess. In W. Reinartz, M. Käuferle (Eds.), Wertschöpfung im Handel, Stuttgart: Kohlhammer, 128–38.