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Zurich Guest Lecture on "Sportsponsoring"

The Chair for Marketing and Market Research of Prof. Dr. Marc Fischer is delighted to announce Barbara Kaltz (Head of Sponsoring & Activation Zurich Gruppe Deutschland) and Annika Kristina Bäcker (Head of Marketing/ Marktmanagement Zurich Gruppe Deutschland) for a guest lecture on „Sportsponsoring“ at the University of Cologne. The lecture will take place in „Hörsaal XXI, Main Building/Hauptgebäude", on Wednesday, June 21, 2017 at 12:00 pm.


Further information can be found here.