Prof. Reinartz presents the project “Does it Pay to Be Truthful? Understanding the Role of Authenticity in TV Advertising.” in the research seminar series of the University of Virginia, Darden School of Business, USA on October 4, 2016.
Prof. Reinartz presents the project “Does it Pay to Be Truthful? Understanding the Role of Authenticity in TV Advertising.” in the research seminar series of the University of Virginia, Darden School of Business, USA on October 4, 2016.