Prof. Reinartz presents the project “Does it Pay to Be Truthful? Understanding the Role of Authenticity in TV Advertising.” in the research seminar series of The Hebrew University of Jerusalem on November 22, 2017.
Prof. Reinartz presents the project “Does it Pay to Be Truthful? Understanding the Role of Authenticity in TV Advertising.” in the research seminar series of The Hebrew University of Jerusalem on November 22, 2017.