New publication by Dr. Bekk and Professor Vöckner in Marketing Letters, "What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising," Vol. 28, pp. 509-522.
New publication by Dr. Bekk and Professor Vöckner in Marketing Letters, "What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising," Vol. 28, pp. 509-522.