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New book chapter in edited volume “Customer Engagement Marketing”

The chapter “From Customer to Partner Engagement: A Conceptualization and Typology of Engagement in B2B” co-authored by Werner Reinartz and Manuel Berkmann has been published in the new book “Customer Engagement Marketing” (edited by Rob Palmatier, V. Kumar and Colleen M. Harmeling). For details of the book and all chapters, please click here.