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Invitation to a presentation by Ubisoft on January, 31, 2pm - 3:30pm, Aula 2

Do you want to know how to market digital innovations? 

Then there’s probably no better industry to learn from than the gaming industry!

Benedikt Schüler, Marketing Director of Ubisoft, will talk about trends, challenges and marketing strategies in the digital era and provide valuable insights, even if you are not enthused by Let‘s Plays, eSports or Assassin‘s Creed. The industry is known for adapting quickly to digital transformation and many of their practical experiences will likely become relevant for other industries, too. 

Date: January, 31, 14:00-15:30

Location: Aula 2, main building

Speaker: Benedikt Schüler, Marketing Director GSA, Ubisoft GmbH

Language: English