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Invitation to a guest lecture by Nielsen Sports on January, 29, 12pm - 1:30pm, Hörsaal XXIV, WiSo building

Martin Geisthardt, Senior Sales Consultant at Nielsen Sports, will hold a guest lecture on the topic "The Value of Sponsoring and why Brands love ROSI". The presentation is intended for students attending the lecture ‚Concepts of Marketing Mix Management‘, but all others interested are welcome to join! The presentation will take place in Hörsaal XXIV, WiSo building.