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Dr. Maren Becker is the winner of the 2018 Markenverband e.V. science prize

Dr. Maren Becker has won the 2018 science price awarded by the Markenverband e.V.  She was a doctoral student and research assistant at the Chair for Retialing and Consumer Behavior and graduated in 2017. She has been awarded for her doctoral thesis "Advertising Effectiveness – The Role of Content".