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Alexander Edeling is the winner of the "IMU Research for Practice Award" 2017

Dr. Alexander Edeling received the „IMU Research for Practice Award“ 2017 for his dissertation with the title „Essays on Strategic Marketing Behavior and Its Financial Performance Implications“. The award is granted by the Institute for Market-Oriented Management at the University of Mannheim and recognizes scientifically and methodologically excellent marketing, sales, and market-oriented management dissertations which derive highly relevant managerial implications.