Topic of Dissertation: Essays On Strategic Marketing Behavior and its Finanancial Performance Implications
Supervisor: Prof. Dr. Marc Fischer
Date of Graduation: April, 2016
Dr. René Eppmann
Topic of Dissertation: Essays on Gamification and Gamified Customer Experiences
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: Dec, 2019
Prof. Dr. Martin P. Fritze
former Assistant Professor in the Junior Professor System at the University of Cologne 2018 - 2023
Prof. Dr. Alexander Himme
Topic: Essays on the Management of Intangibles, Costs, and Innovation
Supervisor: Prof. Dr. Marc Fischer
Date of Graduation: 2014
Dr. Tobias Hinze
Topic: Essays on Consumer Behavior in Digital and Sustainable Marketing Environments
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: April 2022
Prof. Dr. Julian Hofmann
Topic of Dissertation: Essays on Human Brands and Meta-Analysis in Marketing
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: Dec, 2012
Dr. Tobias Hornig
Topic of Dissertation: The Measurement and Validation of the Value Potential of Global Brands (Die Messung und Validierung des Wertschöpfungspotentials globaler Marken)
Supervisor: Prof. Dr. Marc Fischer
Date of Graduation: Jan, 2014
Dr. Monica Imschloß
former Assistant Professor in the Junior Professor System at the University of Cologne from April 2015 until November 2020
Dr. Vanessa Junc
Topic of Dissertation: Essays on Psychological Distance in Retailing
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: November, 2015
Dr. Monika Käuferle
Topic of Dissertation: Effective Multichannel Distribution Strategy
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: Jul, 2012
Prof. Dr. Kristina Klein
Assistant Professor 2012 - 2018
Topic of Dissertation: Essays on the Effects of Brand Names and Prices on Consumer Behavior
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: April, 2012
Dr. Denise Marie Küpper
Topic of Dissertation: Essays on Digital Interactions in Marketing Contexts
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: March, 2021
Dr. Eric Lennartz
Topic of Dissertation: Essays on Consumer Perception Applications to Inflation, Business-to-Business Brands, and Response Styles
Supervisor: Prof. Dr. Marc Fischer
Date of Graduation: March, 2017
Dr. Lara Lobschat
Topic of Dissertation: Essays on Marketing Communications
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: April, 2013
Prof. Dr. André Marchand
former Professor of Marketing & Digital Environment at the University of Cologne from June 2017 - October 2020
Dr. Dominik Orbach
Topic of Dissertation: Forward Integration into Retailing: Motives, Channel Structure and Performance
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: Jul, 2012
Dr. Annette Ptok
Topic of Dissertation: Essays in Marketing Strategy: The Role of Customer Integration, Marketing Metrics, and Advertising Effectiveness
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: November, 2017
Dr. Julia Reinhard
Topic of Dissertation:
Supervisor: Prof. Dr. Hernán Bruno
Date of Graduation: January, 2022
Prof. Dr. Alexander Rühle
Topic of Dissertation: Essays on the Effects of Partitioned Pricing Strategies and Branding Decisions on Consumer Behavior
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: Dec, 2012
Dr. Peter Saffert
Topic of Dissertation: Advertising Effectiveness - The Role of Awards, Creativity, and Cross-Channel Effects
Supervisor: Prof. Dr. Werner Reinartz
Date of Graduation: Jan, 2012
Dr. Thomas Schollmeyer
Topic of Dissertation: Entertainment Products and Network Effects (Die Behandlung von Unsicherheit bei Medienprodukten und die finanzielle Wirkung von Marken)
Supervisor: Prof. Dr. Marc Fischer
Date of Graduation: Jan, 2013
Dr. Andrea Schöndeling
Topic: Advertising Elasticities and the Effectiveness of New Marketing Strategies
Supervisor: Prof. Dr. André Marchand
Date of Graduation: September 2022
Dr. Michael Schulz
Topic of Dissertation: Essays on Consumer Reactions to Product Development Communication
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: Dec, 2019
Dr. Rouven Wulf Schwerdtfeger
Topic of Dissertation: Brand Management in the Entertainment Industry
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: March, 2021
Dr. Samuel Stäbler
Topic of Dissertation: Three Essays on the Positive and Negative Consequenzes of Corporate Social Responsibility and Irresponsibility
Supervisor: Prof. Dr. Marc Fischer
Date of Graduation: 24.10.2018
Dr. Isabel Victoria Villeda
Topic of Dissertation: Essays on Interfirm and Intrafirm Brand Combinations
Supervisor: Prof. Dr. Franziska Völckner
Date of Graduation: Aug, 2012
Dr. Nils Wagner
Topic of Dissertation: A Descriptive Normative Analysis of Marketing Budgeting
Supervisor: Prof. Dr. Marc Fischer
Date of Graduation: Dec, 2011
Dr. Feriha Zingal
Topic of Dissertation: Essays on Pricing in Two-Sided Markets