Dr. Nico Wiegand
- Product Modularity
- Platform Markets
Nico studied business administration at the University of Muenster, Germany, and the University of Rome “La Sapienza”, Italy. He obtained his doctoral degree at the Marketing Center Muenster, Institute of Business-to-Business Marketing (Prof. Klaus Backhaus), in 2014. Subsequently, Nico worked for the e-commerce start-up Mister Spex in Berlin and for Vodafone Germany in Duesseldorf. He joined the Department of Retailing and Customer Management in September 2016 as a post-doctoral researcher. Nico’s research interests pertain to a variety of topics in the e-commerce domain, but also include marketing technological innovations such as modular products and hardware/software platforms.
Nico has gained practical expertise in several industries during internships, freelance consulting, and full-time employment (e.g. automotive, machine engineering, telecommunications). During his time with Mister Spex, he was mainly responsible for data-driven CRM, category management, and customer insights. At Vodafone, he worked on a project dealing with (digital) marketing automation and personalization.