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M. Sc. René Eppmann

Research Interests

  • Gamification
  • Customer experience
  • Reinforcement of behaviors

Curriculum Vitae

René Eppmann is a doctoral student at the University of Cologne in the Department of Marketing and Brand Management since April 2014. He attained his university entrance qualification in Belgium and graduated at the University of Cologne, holding a master’s degree in Business Administration – majoring in marketing.


Administrative Responsibilities

  • Editor of the "Marketing Area Report" of the University of Cologne
  • Appraisal interviews for letters of recommendation by Prof. Dr. Völckner

Teaching Responsibilities

  • Teaching exercises on "Base module marketing"
  • Supervision of master and bachelor theses
  • Supervision of topics in master and bachelor seminars
  • Corrections of exams