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Dipl.-Kfm. Manuel Berkmann

Research Interests

  • Business-to-Business Marketing
  • CRM / Sales Management
  • Customer Engagement
  • Advertising effectiveness

Curriculum Vitae

Manuel Berkmann is a doctoral student at the Chair of Retailing and Customer Management since September 2014. He graduated from the University of Mannheim in 2010 with a diploma in business administration, majoring in marketing, finance and statistics. Manuel Berkmann has 4 years of experience as a Senior Consultant and project leader for an international management consulting company. Prior to that he did various internships in different industries (e.g. financial consulting, healthcare and automotive/industrial goods) and worked as a Research and Teaching Assistant at various chairs at the University of Mannheim


Administrative Responsibilities

  • Circle of Excellence in Marketing (Talent Program)
  • Letter of Recommendation
  • Accreditation

Teaching Responsibilities

  • Supervision of Bachelor and Master Thesis
  • Customer Relationship Management – Tutorial (Winter Semester 2018/19)
  • Business Project (Summer Semester 2019)