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M. Sc. Jens Paschmann

Research Interests

The position is integrated in the DFG research unit “Marketing of Products in the Age of Digital Social Media.” Within this group, our research focuses on gamification in digital environments and is located at the interface of economics and psychology.

Curriculum Vitae

Jens Paschmann is a doctoral student at the Department of Marketing and Brand Management since May 2018. He graduated from the University of Münster with a Master’s Degree in Psychology with focus on economics and organization. He was able to gain valuable insights in various fields like consulting, online marketing, management diagnostics, telecommunications and human resource management.


Administrative Responsibilities

  • Editoral staff of the Marketing Area Report

Teaching Responsibilities

  • Supervision of seminars at the bachelor and master level
  • Supervision of bachelor and master theses