Circle of Excellence in Marketing
The Circle of Excellence in Marketing (CoEM) is an exclusive talent program for outstanding students from German universities. The one-year leadership program offers students the opportunity to extend their marketing knowledge beyond the university program and come in close contact with companies, professors, and assistants. It thus opens up opportunities for attractive starting positions in international companies. The participating universities include the University of Cologne (Chair of Marketing and Market Research, Chair of Retailing and Customer Management), the University of Münster, the ETH Zürich and the Free University Berlin
At the core of the program, company workshops offer students the possibility to work on case studies that focus on real-world management challenges. At the same time, company representatives have the chance to meet potential job candidates in an interactive situation. Informal practitioner meetings, alumni meetings and get-togethers with marketing chairs also help students look behind the scenes of the marketing function in well-known companies.
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