skip to content

Empirical Research in Marketing, Business Psychology, and Related Fields

Seminar (14266.0105)

This course is designed to provide students with a hands-on understanding of empirical-quantitative research in marketing, business psychology, and related fields as well as to enable students to critically evaluate published research.

Through a critical review of the existing literature, presentations and discussions students become acquainted with common problems in empirical marketing research and advanced methods to solve them. Most importantly, students have to (i) present an empirical paper in the domain of marketing, business psychology or related fields, (ii) serve as a discussant on a second paper (with a focus on avenues for future research), and (iii) develop and present a detailed research agenda for an own empirical study that extends the paper from (i) in a substantive way. The latter may also include running and presenting a first empirical pretest of the research idea.

Students should have a solid foundation in statistics/econometrics and be familiar with multivariate data analysis. This course is also open to Master students (6 ECTS), who have a genuine interest in academic research and thing about writing a doctoral thesis after their studies.

Teaching staff

Prof. Dr. Franziska Völckner (Department of Marketing and Brand Management)

Further information about this CGS-Course (working requirements and assessment methods, time and location etc.) here.

Registration

Students who want to attend this course need to register.

Doctoral students: The deadline for registration is March 31, 2020. Please send an email to Daniela Schneiders which should inform about:

  • your name
  • your birth date
  • your contact email address
  • whether you are a CGS doctoral student or a doctoral student of the Faculty of Management, Economics and Social Sciences or a master student
  • the supervisor of your doctoral thesis and topic
  • your background in statistics/econometrics and empirical research

Master students (PO 2015): You need to register via KLIPS 2.0 within the first “Belegungsphase” January 29, 2020 – February 11, 2020 https://www.wiso.uni-koeln.de/de/studium/studienorganisation/klips-20/. In addition, please send an email to Daniela Schneiders which should inform about:

  • your name
  • your birth date
  • your contact email address
  • your specialisation/major
  • your background in statistics/econometrics and empirical research