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Major Module I

Cases in Digital Marketing

Lecture (14266.0104)

            Instructor: Prof. Dr. Franziska Völckner 

  •  Kick off: April, 12th, 2019, 9:00am - 2:00pm in Room 410 (WiSo-Building)
  •  May, 17th, 2019, 9:00am - 5:00pm in Room 327 (WiSo-Building)
  •  Presentations: June, 19th, 2019, full day course (Location: Simon-Kucher & Partners in Bonn)

Exercise (14266.0105)

            Instructor: René Eppmann

  • May, 3rd, 2019, 9:00am - 3:00pm, in 410 (Wiso-Building)
  • May, 24th, 10:00am - 5:00pm in 327 (Wiso-Building)
  • June, 7th, 8:00am - 17:00pm in 310 (Wiso-Building)


The examination consists of a presentation and corresponding oral exam.

Examination Dates:

  1. Kick-off: April, 12th, 2019, (9:00am - 2:00pm)
  2. Presentation day: June, 19th, 2019, full day, Location: Simon-Kucher & Partners in Bonn

Please keep in mind that you need to register for the examination within the corresponding registration period. It is NOT possible to register after the registration period. Note that no responsibility is taken for the correctness of the information. Please refer to the Examination Office for all examination-related questions.

Zum Bestehen der Veranstaltung muss eine Präsentation gehalten und eine mündliche Prüfung abgelegt werden.


  1. Kick-off: 12.04.2019 (9.00 Uhr - 14.00 Uhr)
  2. Präsentationstag: 19.06.2019 (Präsentationen ganztägig), Prüfungsort: Simon-Kucher & Partners in Bonn

Bitte beachten Sie, dass Sie sich nur innerhalb der vorgegebenen Fristen für die Prüfung anmelden können. Es ist NICHT möglich, sich nach Ablauf der Frist nachträglich anzumelden. Es wird keine Verantwortung für die Richtigkeit der Informationen übernommen. Bitte informieren Sie sich beim Prüfungsamt über alle prüfungsbedingten Fragen.


The course "Cases in Digital Marketing" ist conducted in cooperation with Simon-Kucher & Partners, the world-leading consultancy in marketing, pricing and sales. The course addresses students who want to step in the shoes of a strategy and marketing consultant. Groups of 2-4 students will be formed to work on separate cases that address current challenges in the provision of branded mobile apps, the monetization of web content, and the data-based personalization of job fairs.

Learning Objectives

  • To train one's analytical and problem-solving skills

  • To understand and apply theoretical knowledge and scientific methods to challenges in business practice

  • To learn and further train project management and team work skills