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Master Courses of the Marketing Area

Module

Required ECTS

Course Title

Course ECTS

Language

WS

SS

Major Module I

6

New Product Management

6

English

-

X

6

Cases in Digital Marketing

6

English

-

only
SS172

Major Module II

6

Retailing

6

English

X

-

Major Module III

6

Services and Media Marketing

6

English

-

X

Major Module IV

6

Sustainability in Marketing and Consumer Behavior

6

English

-

X

6

Brand Management

6

English

-

X

 

Major Module V

12

Marketing Performance Management

6

English

X

-

Customer Relationship Management

6

English

X

-

Major Module VI

12

Business Projects

12

English/
German

-

X

Major Module Marketing Seminar I

6

Marketing Seminars I

6

English/
German

X

-

Major Module Marketing Seminar II

6

Marketing Seminars II

6

English/
German

-

X

Selected Issues in Marketing I

6

Practical Applications in Retailing

6

English

irregular 1

Strategic Marketing

6

English

irregular 1

Marketing Data Analysis and Visualisation in R

6

English

irregular 1

Selected Issues in Marketing II

6

Quantitative Applications in Marketing

6

English

irregular 1

Selected Issues in Marketing III

12

Consumer Psychology and Behaviour I

6

English

irregular 1

Consumer Psychology and Behaviour II

6

English

irregular 1

Digital Transformation I

6

Value Creation in the Digital World

6

English

-

X

Marketing of Digital Innovations 6 English X -

Core Module Management Skills

6

Management Oriented Communication

6

English

X

X

Research Track 6 Empirical-Quantitive Research in Marketing and Related Fields 6 English X -

Research Track

6

How to Publish in A-Journals

6

English

irregular 1

Research Track

6

Latent Variable Structural Equation Modeling - Using Partial Least Squares

6

English

only WS 16/17 2

Research Track

6

Market Response Theory with Applications to Managerial Problems

6

English

irregular 1

CEMS

12

CEMS Case Studies in Marketing

12

English

-

X

1The courses Selected Issues in Marketing I, II & II are offered on an irregular basis. Information given in this table are only valid for the current and the next semester.
2Courses are only offered in the given semester and will not be offered again in future semesters.

Further information about the master degree program at the Faculty of Management, Economics, and Social Sciences at the University of Cologne is provided by the WiSo Student Service. For questions related to a specific course please refer to the course announcements on our or the other departments' websites and send an email to the corresponding contact person. Note thats no responsibility is taken for the correctness of information, please contact the Examination Office for all examination-related questions and examination regulations. 

Master Thesis with the Marketing Area 

Students may write their master thesis with the departments of the Marketing Area. For further information please click here.