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Master Courses of the Marketing Area

Module

Course Title

Course ECTS

Language

WS

SS

Major Module I

Business Model Innovation and Entrepreneurship

6

English

-

X

Cases in Digital Marketing

6

English

-

X

Major Module II

Retailing

6

English

X

-

Practical Applications in Retailing

6

English

X

-

Major Module III

Services and Media Marketing

6

English

-

X

Major Module IV

Sustainability in Marketing and Consumer Behavior

6

English

-

X 2

Brand Management

6

English

-

X

 

Major Module V

Marketing Performance Management and Customer Relationship Management

12

English

X

-

Major Module VI

Business Projects

12

English/
German

-

X

Major Module Marketing Seminar I

Marketing Seminars I

6

English/
German

X

-

Major Module Marketing Seminar II

Marketing Seminars II

6

English/
German

-

X

Selected Issues in Marketing I

Strategic Marketing

6

English

irregular 1

Marketing Data Analysis and Visualisation in R

6

English

irregular 1

Selected Issues in Marketing II

Quantitative Applications in Marketing

6

English

irregular 1

Selected Issues in Marketing III

Consumer Psychology and Behaviour 

6

English

irregular 1

Pricing

-

 English

WS 2018/19

Digital Transformation I

Value Creation in the Digital World

6

English

-

X

Marketing of Digital Innovations

6 English X -

Core Module Management Skills

Management Oriented Communication

6

English

X

X

Research Track Empirical-Quantitive Research in Marketing and Related Fields 6 English X -

How to Publish in A-Journals

6

English

irregular 1

Market Response Theory with Applications to Managerial Problems

6

English

irregular 1

CEMS

CEMS Case Studies in Marketing

12

English

-

X

1The courses Selected Issues in Marketing I, II & II are offered on an irregular basis. Information given in this table are only valid for the current and the next semester.

2 not offered in 2018

Further information about the master degree program at the Faculty of Management, Economics, and Social Sciences at the University of Cologne is provided by the WiSo Student Service. For questions related to a specific course please refer to the course announcements on our or the other departments' websites and send an email to the corresponding contact person. Note thats no responsibility is taken for the correctness of information, please contact the Examination Office for all examination-related questions and examination regulations. 

Master Thesis with the Marketing Area 

Students may write their master thesis with the departments of the Marketing Area. For further information please click here.