skip to content

Our Conference Activities

 

The Marketing Area as Organizer of Academic Conferences

We actively engage in the scientific discourse with other top researchers. For this purpose, the marketing area organizes conferences and symposia with national and international guest speakers. See below for upcoming and past conference activities of the Marketing Area.

Symposia Value Creation

The symposia on value creation in a changing customer and media environment face major issues of marketing in times of ongoing digitalization. If you wish more information on the symposia, please click here for the corresponding section on the website of our research initiative "Value Creation in a Changing Customer and Media Environment".

Hamburg-Cologne Marketing Camp

The Hamburg-Cologne Marketing Camp is a joined initiative of Marketing professors from the Universities of Hamburg and Cologne. The Marketing Camp aims at inviting a group of internationally well-known researchers and provides a platform for an intensive exchange on current research topics with its combination of presentations, discussions and personal talks. For the guest speakers of past Hamburg-Cologne Marketing Camps please refer to the Marketing Camps's website.

 

Members of the Marketing Area as Chairs and Presenters

In addition to own conferences, members of the marketing areas are chairs and presenters at numerous conferences all over the world.

Recent Conference Track Chairing (2015/16)

DateTrack ChairTitleConferencePlace
July, 15-18, 2015Marc FischerMarketing mix modelingWorld Marketing CongressBari, Italy

 

Recent Special Sessions (2015/16)

DateSession ChairTitleConferencePlace
May, 26-29, 2015Reinartz, WernerCreating effective integrated online and offline marketingAnnual Conference of the European Marketing Academy (EMAC)Leuven, Belgium
May, 26-29, 2015Völckner, FranziskaWhat consumers believe about private label supply and how national brand manufacturers should react, Invited session: Spotlight on IJRM associate editors (with Sattler, H., Shehu, E., & Clement M.)Annual Conference of the European Marketing Academy (EMAC)Leuven, Belgium

 

Recent Presentations at Academic Conferences (2015/16)

DatePresenterTitleConferencePlace
November, 24, 2016Reinartz, WernerWie sag ich's meinem Kunden? Werbeinhalte und Werbewirkung [How do I explain it to my customer? Advertising content and advertising impact]43rd German Marketing Day Leipzig, Germany
Sep, 26-27, 2016Stäbler, SamuelWhen do journalists report negative news about a brand? An investigation across six countriesAnnual Symposium on Quantitative Marketing

Tübingen, Germany

July, 6-9, 2016Becker, MarenWindow-dressing: Optimizing the brand communication strategy in TV advertising13th Marketing Dynamics Conference 2016Hamburg, Germany
July, 6-9, 2016Bruno, Hernán A.The dynamic effects of prices paid in salesperson-mediated transactions: Evidence from a business-to-business market13th Marketing Dynamics Conference 2016Hamburg, Germany
June 23, 2016Wichmann, JulianBig Data - Der Datenmenge Herr Werden [Big data - To overcome the plenty of data]Annual Meeting of the Academic Partners ECR Germany 2016Cologne, Germany
June 16-18, 2016Edeling, AlexanderBudget allocation decision methods: Inferences from actual firm behaviorMarketing Science ConferenceShanghai, China
June 16-18, 2016Fischer, MarcManaging advertising campaigns for new product launches in the automobile industry: An application at Mercedes-BenzMarketing Science ConferenceShanghai, China
June 16-18, 2016Lennartz, EricConsumers' perception of price inflationMarketing Science ConferenceShanghai, China
June 16-18, 2016Stäbler, SamuelWhen do journalists report negative news about a brand? An investigation across six countriesMarketing Science ConferenceShanghai, China
May 24-27, 2016Edeling, AlexanderDoes market share matter? Insights from 40 years of empirical researchAnnual Conference of the European Marketing Academy (EMAC)Oslo, Norway
May 24-27, 2016Ptok, Anette Can you operationalize marketing and sales related constructs with COMPUSTAT’S SGA (Selling, General, and Administrative Expenses)?Annual Conference of the European Marketing Academy (EMACOslo, Norway
May 24-27, 2016Becker, MarenIs authentic advertising more effective?Annual Conference of the European Marketing Academy (EMAC)Oslo, Norway
Apr, 14-16, 2016Stäbler, SamuelThe impact of CSR news on customer brand perception and stock returnConference on the Impact of Corporate Social ResponsibilityWinston-Salem, USA
Feb, 22-24, 2016Reinartz, WernerBuilding effective TV ads. The role of contentData, Disruption, and the Transforming Media LandscapeNew York, USA
November, 3-7, 2015Backhaus, MaxBrand damage from corporate social irresponsibility - Does it matter?Annual Society of Marketing Advances (SMA)San Antonio, USA
September, 21-22, 2015Lennartz, EricConsumers' perception of price inflationAnnual Symposium on Quantitative MarketingMünster, Germany
July, 30-31, 2015Kumar, V., & Reinartz, WernerCreating and communicating enduring customer valueMSI Conference: Frontiers in MarketingBoston, USA
July, 17-18, 2015Becker, Jan-MichaelWeighted partial least squares - A new method to account for sampling weights in PLS path modelingInternational Symposium on Partial Least Squares Path Modeling - The Conference for PLS UsersSeville, Spain
July, 17-18, 2015Schlittgen, Rainer, Ringle, Christian M., Sarstedt, Marco, & Becker, Jan-MichaelSegmentation of PLS path models by iterative reweighted regressionsInternational Symposium on Partial Least Squares Path Modeling - The Conference for PLS UsersSeville, Spain
July, 15-18, 2015Fischer, Marc, Edeling, Alexander, & Albers, SönkeBudget allocation decision rules: Insights from actual firm behaviorWorld Marketing CongressBari, Italy
June, 18-20, 2015Elsner, Mark, Eisenbeiss, Maik, & Reinartz, WernerThe impact of online review content on salesMarketing Science ConferenceBaltimore, USA
June, 10-12, 2015Backhaus, Max & Fischer, MarcBrand damage from corporate social irresponsibility - Does it matter?Theory & Practice in Marketing ConferenceAtlanta, USA
June, 10-12, 2015Fischer, MarcManaging integrated advertising campaigns for new product launchesTheory and Practice in Marketing ConferenceAtlanta, USA
May, 26-29, 2015Eisenbess, Maik Käuferle, Monika, & Reinartz, WernerUnderstanding cross-channel effects in dual-distribution channel environmentAnnual Conference of the European Marketing Academy (EMAC)Leuven, Belgium
May, 26-29, 2015Eppmann, René, Bekk, Magdalena, Klein, kristina, & Völckner, FranziskaPlay with me! - How gamification influences customer-based brand equityAnnual Conference of the European Marketing Academy (EMAC)Leuven, Belgium
May, 26-29, 2015Klein, KristinaSerious games as recruiting tool for the millenial generationAnnual Conference of the European Marketing Academy (EMAC)Leuven, Belgium
May, 12-14, 2015Backhaus, MaxDynamic effects of brand crisis events - Does the cause of crisis matter?Academy of Marketing Science Annual ConferenceDenver, USA
May, 1-3, 2015Stäbler, SamuelUnethical corporate behavior and customer brand perception - A cross-cultural studyInequality, Trust & Ethics: Insights from Economics & Behavioral Ethics ConferenceLondon, UK
January, 8-10, 2015Fischer, Marc, & Hornig, TobiasHow useful are brand valuation methods? A validation studyMarketing Strategy Meets Wall Street IVSingapore, Singapore
January, 8-10, 2015Himme, Alexander, & Fischer, MarcBrand and customer value: 20 years of brand valuation - What do we learn from 38,000 brand values?Marketing Strategy Meets Wall Street IVSingapore, Singapore