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Awards

Finalist for the Paul E. Green Award

Dr. Alexander Edeling was a finalist for the Paul E. Green Award for his Journal of Marketing Research paper “Marketing’s Impact on Firm Value: Generalizations from a Meta-Analysis”.

The Journal of Marketing Research article „Marketing’s Impact on Firm Value: Generalizations from a Meta-Analysis“ by Dr. Alexander Edeling and Prof. Dr. Marc Fischer, which was published in the August 2016 issue of the journal, was one of four finalists for the 2017 Paul E. Green Award. The award recognizes the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research. The other three finalists were (1) Navdeep S. Sahni (Stanford, winner), (2) Eva Ascarca (Columbia), Martin Schlecher (IAE Business School), Raghuram Iyengar (Wharton), and (3) Suzanne Shu (UCLA), Robert Zeithammer (UCLA), and John Payne (Duke). The four finalists presented their work at the AMA Summer Conference 2017 that took place in San Francisco in August 2017.

EMAC / Sheth Foundation Doctoral Dissertation Competition

Dr. Alexander Edeling was awarded the third place at the „EMAC / Sheth Foundation Doctoral Dissertation Competition“ 2017 for his dissertation „Essays on Strategic Marketing Behavior and Its Financial Performance Implications“.

The award is granted by the European Marketing Academy (EMAC) and the Sheth Foundation. The price was awarded to Dr. Edeling during the award ceremony of the EMAC annual conference that took place in Groningen from May 23-26, 2017.

IMU Research for Practice Award 2017

Dr. Alexander Edeling was awarded the „IMU Research for Practice Award“ 2017 for his dissertation „Essays on Strategic Marketing Behavior and Its Financial Performance Implications“.

The award is granted by the Institute for Market-Oriented Management at the University of Mannheim and recognizes scientifically and methodologically excellent marketing, sales, and market-oriented management dissertations which derive highly relevant managerial implications. The price was awarded to Dr. Edeling during the IMU Spring Congress that took place in Mannheim on March 30, 2017.

Horizont-Förderpreis 2017

Dr. Alexander Edeling was awarded the „Förderpreis" 2017 of the Horizont Foundation for his dissertation "Essays on Strategic Marketing Behavior and Its Financial Performance Implications“.

The postdoctoral researcher Dr. Alexander Edeling, who is a member of the marketing area, received the "Horizont Förderpreis" 2017 for his dissertation with the title „Essays on Strategic Marketing Behavior and Its Financial Performance Implications“. The price, which is granted by the Horizont Foundation that is part of the German marketing magazine Horizont, was awarded to Dr. Edeling on the award night of the German Media congress 2017 that took place in Frankfurt on January 17, 2017.

Further information you can find here