Recent Awards of the Members of the Marketing Area
IMU Research for Practice Award 2017
Dr. Alexander Edeling was awarded the „IMU Research for Practice Award“ 2017 for his dissertation „Essays on Strategic Marketing Behavior and Its Financial Performance Implications“.
Dr. Alexander was awarded the „Förderpreis" 2017 of the Horizont Foundation for his dissertation "Essays on Strategic Marketing Behavior and Its Financial Performance Implications“.
Emerald 2016 Citations of Excellence Award
Prof. Dr. Franziska Völckner and her co-authors received the Emerald 2016 Citations of Excellence Award for “Managing brands in the social media environment,” Journal of Interactive Marketing, Special Issue on Social Media and Marketing, 27(4), co-authored by S. Gensler, Y. Liu-Thompkins, and C. Wiertz.
2016 Gary L. Lilien ISMS-MSI Practice Prize Competition
Prof. Dr. Marc Fischer was a finalist with his contribution on "Managing Advertising Campaigns for New Product Launches in the Automobile Industry: An Application at Mercedes-Benz.
Dissertation Award in Consumer Research 2015 (Nachwuchsförderpreis Verbraucherforschung) by the consumer advice center
Dr. Magdalena Beck has been awarded the Dissertation Award in Consumer Research 2015 (Nachwuchsförderpreis Verbraucherforschung) by the consumer advice center, the Ministry of Innovation, Science, and Research, and the Ministry of Climate Protection, Environment, Agriculture, Conservation, and Consumer Protection of the State of North Rhine-Westphalia for her dissertation on "Essays on the Effects of Personality and Fit on Consumer Behavior".
Best Paper Award at the Winter Marketing Educators' Conference 2014 of the American Marketing Association
Prof. Dr. Monika Imschloss has been awarded in the Track Consumer Behavior for her paper on "How Music Touches: Investigating the Influence of Sounds on Haptics" in cooperation with Christian Homburg and Christina Kühnl.
BVM/VMÖ Young Researchers' Award 2014
Samuel Stäbler has been awarded by the Federal Association of German Marketing and Social Researchers (Bundesverband deutscher Markt- und Socialforscher) for his master thesis on "The Influence of Brand Crises on Consumers and Companies: An empirical Analysis of CSR Related Brand Crises".
Case Centre Award 2014
Prof. Dr. Hernan Bruno has been awarded in the category New Case Writer for his case on "Michel et Augustin Cookies: Culinary Adventures Competing Against Food Industry Giants".
Max Weber Award for Business Ethics 2014
Samuel Stäbler has been awarded Cologne Institute for Economic Research (Institut der deutschen Wirtschaft) for his master thesis on "The Influence of Brand Crises on Consumers and Companies: An empirical Analysis of CSR Related Brand Crises".