skip to content

Research Presentation at the Robinson College of Business at Georgie State University

Prof. Reinartz presents the project „More Than Just a Service Technician: Determinants of Lead Generation and Lead Conversion in B2B Service Encounters?” in Atlanta

Prof. Reinartz presents the project „More Than Just a Service Technician: Determinants of Lead Generation and Lead Conversion in B2B Service Encounters?” in the research seminar series of Georgie state University in Atlanta, GA, USA on October 17, 2018.